Tredsafe's brand refresh
Tredsafe recently unveiled their refreshed brand, newly designed website and an upgraded sampling system—all designed to make your experience as a customer simpler, more tailored and easier to engage with.
The singular goal for this brand refresh was to make it easier for you to meet your safety, compliance and design requirements with confidence.
Scroll down to find out what has changed.
THE BRAND
The new branding is modernised and introduces a new T icon—which speaks to precision, strength and customisation, just like their product range.
The new tagline, “Define your edge”, captures the essence of what they do—defining the physical edge of flooring through precision-made profiles, while also giving you the tools to define your creative edge, through colour, form and customisation.
A new colour palette assigns a colour code to each range, making it easy for clietns to identify product ranges going forward.
A SMARTER WEBSITE EXPERIENCE
Tredsafe’s new website has been purpose-built to help you find what you need, faster. Key updates include:
Visual DiamondTred selector
Explore how each DiamondTred insert colour pairs with specific profiles right on the product page—no guesswork needed.
Refined filtering tools
Whether you’re looking by shape, finish or material, you can narrow down product options quickly and intuitively.
Streamlined document downloads
Compliance and technical information are important for any project. Now you can access all relevant documents, quickly and conveniently—technical specs, install guides and DWGs.
Tredsafe’s commitment to continual improvement means that their range is always evolving. See some of their newly introduced products below—backed by market insight and real-world feedback.
We encourage you to look through each product to learn more about its features and benefits.
New finishes
Several of Tredsafe’s most popular profiles are now available in additional anodised finishes, including matte black, bronze, and brass—offering more flexibility to match your design vision.
Improved sampling system
Tredsafe completely redesigned their sample kit and catalogue, making it easier than ever to specify the right product. New product matrixes, shaped by customer feedback, simplify comparison and decision-making. You’ll find all the latest profiles alongside the full DiamondTred insert swatch—clearly labelled and easy to navigate, so you get the right solution, every time.
Speak to your Jacobsen Design and Specification Advisor to view the new sampling system.
Customisation
Customisation has always been part of Tredsafe’s offering—but now it’s more accessible. From team colours to logos embedded directly into DiamondTred inserts, you can now bring your brand to life on the stairs. Whether for sponsorship, messaging, or a unique look, the process is now clearer and more flexible than ever.
Speak to your Jacobsen Design and Specification Advisor for more information.
Tredsafe is a third-generation family business that sits within the Jacobsen brand family and since 1982, they’ve been dedicated to making walkways safer and more visually considered. Their products are made to endure, helping you create spaces that are both compliant and inspiring—now and for years to come.
Explore their new site by visiting tredsafe.co.nz or speak to your Jacobsen Design and Specification Advisor to test out their new sampling kit and discover how Tredsafe’s refreshed brand has been designed with you in mind.