2025 Residential Trend: Crafted Coastal

ABOUT THE TREND

In 2025/26, the coastal aesthetic evolves into more modern iterations of the traditional maritime look—marrying nautical references with artisanal craft and bohemian storytelling. 

Crafted Coastal draws heavily on heritage influences, handcrafted details, and natural materials and textures to bring depth and authenticity to the home. Signaling a shift from the traditional nautical look, Crafted Coastal introduces textural depth and tactility, using water-inspired patterns and crafted elements to elevate this trend from novelty to authentic design narratives that are grounded in our Island histories. This trend introduces a soulful approach to coastal living that is rooted in nostalgia, sustainability and storytelling. 

PROOF POINTS

TikTok views for #CoastalHome increased by 42% YoY in 2025

+29% YoY growth on WGSN Feed for coastal topics

COLOUR AND STYLING CONSIDERATIONS

Water-inspired palettes

Layer different tones of blues, foamy whites and greens to mirror the ocean, accented with sandy neutrals and driftwood tones.

Pattern play

Embrace pattern, drawing on nautical narratives with a refreshed take on stripes, boat knots and wave-inspired elements. Experiment with playful aquatic motifs on painted ceramics, embroidery and prints.

Materiality

Add depth and authenticity with artisanal finishes such as knotted ropes, ceramic textures and shell-inspired surfaces. Lean into natural materials and textures that enhance this nautical narrative, such as textured carpets, stone and marble, weathered woods and heavy linens. 

Featured products

Jacobsen Serenity Shores Cut Pile Carpet Antique White 
Tarkett iQ Megalit Turquoise 
Tarkett iQ Megalit Pastel Blue 
Jacobsen Langhorn Hut Textured Carpet Chapel 1906 
Karndean LooseLay Longboard Pure Danish Oak  
Refin Ceramiche Namib Matt Gem