2024 Commercial Trend: Glimmers
Glimmers
One of hospitality’s big trends for 2024/25 will be Glimmers.
With emotional wellbeing at top of mind for so many people there is an increasing demand for spaces that deliver moments of joy and surprise.
Glimmers is all about hyper-texture, expressive furniture, bold blocking or gradient colour and uplifting lighting.
Hospitality designers are being encouraged to imagine spaces that draw a reaction and create conversational points that will live on long past the initial experience.
This trend provides an exciting opportunity to embrace technology and look at how AI could be incorporated into everyday Glimmers.
According to WGSN, 49% of people are likely to buy from brands that bring joy and 90% of travellers say that the ‘vibe’ of a hotel is an important factor that informs their booking decisions.
Colour and Styling Considerations
Colour Saturation
This trend is an exciting opportunity for designers to embrace colour, whether through bold blocking or softer gradients.
Glimmers encourages designers to be brave in their use of colour when defining spaces and as a means of creative expression.
Feel-good Furniture
Glimmers is all about creating moments of surprise and delight. When selecting furniture opt for quirky pieces. Embrace irregular shapes, hyper-texture, bold colour or any other design details that deliver mini bursts of joy.
Surprise Me
Empty voids like alcoves, corridors, or the gaps between public buildings become the perfect opportunity to introduce surprising glimmers.
Think outside the box and consider opportunities for interactive experiences utilising emerging AI technologies.
